About Our Trainings, Customized Performances, and Coaching

    Storytelling in Business

    The art of oral storytelling is rooted in the evolution of human histories and the hard-wired way in which humans make sense of the world around them, find meaning and purpose, make decisions, and connect with others. Story District's on-site training and coaching programs are customized to meet your particular professional goals or those of your business/organization. Our consultants empower executives, leaders, and professionals with the skills needed to be dynamic storytellers within and outside your organizations. Leaders learn how create and tell stories that will captivate and build trust with an audience, clarify complex concepts and ideas, communicate messages that resonate with your listeners, and connect with your listeners' emotionally. The successful telling of a story can persuade peers, change a mind, and empower others to act in a mutually beneficial way. The Story District style of storytellling has proved, also, to be an effective way of sharing knowledge internally with the goal of developing connections between colleagues and building a collective understanding of your company/organization's history, values, mission, and vision. 

    How Story District defines storytelling

    Story District's signature style of storytelling focuses on helping people to identify and talk about meaningful narrative events in their lives in a way that is entertaining and inspiring to the audience.  Distinct from a lecture or a speech, these stories adhere to the principles of narrative structure such as having character, conflict, change, and resolution. In other words, something has to happen, and whatever happens, has to mean something to the protagonist (aka the teller) and his or her audience.  These stories are personal, heartfelt, and demand that the storyteller be honest with themselves and the audience.

    "Storytelling" can mean a lot of things, particularly in today's business and nonprofit world. Stories can be told through different media. They can be told visually through photos, videos, animation, and graphic design; or they can be written in blogs, reports, newsletters, and other outlets for a reading audience; or they can be told orally through speaking in front of a live audience. Stories can be true or they can be fiction or allegorical. They can be told in the first person, about one's own personal experience, or they can be told in the third person, about someone else. They can be concise and intuitive or narrative and descriptive.  A logo can "tell a story" about your company.  An elevator speech can tell a story.  All these things are true and fall under the label of storytelling, but when we at Story District talk about storytelling, we mean one thing: true stories with a narrative arc that are best developed for a live audience (note that these stories can be adapted to writing, but we use oral storyelling as the starting point).